The Human Fundamentalism Collection launches TODAY!
The trend this spring is bright palettes, electric colors and NEON!!! So if you like a more subdued makeup look – this line is not right for you, but if you like to experiment with vibrant colors, check this out!
The story: “Human Fundamentalism is an explosion of your alter ego. It’s becoming who you are and not who you’re told to be. Beauty isn’t conformity, but the fundamental human desire to express your inner self on the outside. To rise above mainstream limitations and exist in a world where individuality is received with celebration not derision, and breaking the mould is a sign of strength not instability. We stand for freedom of expression, embracing our glorious imperfections and showing the world we’re not ordinary but extraordinary, even if society refuses to accept it. We’re beyond conformity. Beyond control. Beyond hiding who we really are. We are not a religion, but the singular opposite. We are Illamasqua.
Get ready for a startling celebration of humanity’s connection with colour. Introducing the Human Fundamentalism collection, where blinding flashes of pigment provide a sharp contrast to neutral tones, creating a saturated palette that catapults your alter ego to new levels of self-expression. Mix contrasting textures to express your true self, spiraling from rich metallic to pale matt shades. This is nonconformity at its most fundamental. At its unpredictable best.”
Check out this “Makeup for your alter ego” video to get inspired…