SPECIAL FEATURE: Halloween Makeup Tutorial

Halloween is just around the corner, and it’s time to figure out who to be this year, and what costume to wear…but more importantly, how to do your makeup?  After all, great Halloween makeup can transform a costume – how many of us have turned simple boring black tights into a mysteriously seductive black cat, just by applying great makeup?  Well today we’re very excited to show you how to do Halloween mermaid makeup.

This fun, pretty & surprisingly easy makeup tutorial, is courtesy of our new BFF’s at Makeupmew.com.  Makeup Mew is a makeup and beauty blog featuring tutorials on the latest makeup trends, makeup tips as well as product reviews.  We love the girls at makeup mew with their fabulous & helpful tutorials of everything ranging from ‘achieving the perfect red lip‘ to ‘creating electric blue smokey eyes‘ – check them out HERE.


Halloween is one of my favorite times of the year, probably because of the many opportunities to wear wacky costumes and the endless supplies of candy. It is a great opportunity to experiment with fun makeup. In this tutorial, I will show you how to do an all-over dreamy mermaid look.

Step 1

Apply your foundation and concealer as you would normally. However, skip the finishing powder. Also, use a good eyeshadow primer all over your lid to ensure that your look lasts all night.

Step 2

Using a wide eyeshadow brush, apply a pale blue shadow all over your lid, from lash line to crease.

Apply a shimmery dark teal shadow into your crease using an angled eyeshadow brush. Don’t worry about using too much color; you want this look to be dramatic!

Step 3

Using an eyeshadow brush, apply a shimmery deep purple color on the outer corner of your eye. It should be applied in the shape of a ‘V’ with the point being the outer corner of your eye.

Step 4

To add more of a watercolor effect to the eye makeup look, apply a dark green color to the inner part of your eyelid. It should start on your eyelid right before the inner corner and be blended upward into the crease.

Step 5

To finish the eye makeup for this look, take an angled eyeliner brush and apply the purple eyeshadow color to your lower lash line. Also, using the same brush, blend the green color into the lower liner.

Also, take a white cream shadow and apply it generously to the inner corner and brow bone. To finish the look, apply mascara. Since it’s Halloween, don’t be scared to apply a dramatic set of false lashes!

Step 6

To create a dreamy, underwater effect, I decided to add a little unconventional cheek color. To start, apply a generous amount of a highlighter. Using a blush brush, apply purple eyeshadow (or a purple blush if you have it) on top of the highlighter.

It is important to use the highlighter under the cheek color as it helps the color to stick and show up better.

Step 7

To finish the look, apply a generous amount of Vaseline to your lips. Like with the cheeks, we are going to use eyeshadow to create our custom lip color. Especially for occasions like Halloween, it is OK to use eyeshadow or blush as lip color as long as you mix it with a hydrating balm, such as Vaseline. In this case, I used a mix of the purple and blue eyeshadows on my lips.

All that you need now to finish the look is long wavy locks, a bikini top, fins, and you’re good to go!


 Jessica May is a college student and beauty blogger for MakeupMew.com. She loves experimenting with makeup to find looks that make her stand out in the crowd. Remember to follow @MakeupMew on Twitter and ‘Like’ it on Facebook!

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