Summer Must-have Product! Josie Maran Argan Matchmaker Powder Foundation SPF 20

Jenni Reviews one of her picks for Summer 2012 must-have beauty products

Memorial Day Weekend is officially behind us and Summer is here! In anticipation of the next three months of warm weather and fun times all around, I’ve decided to review each of my Summer 2012 “Must-Have” beauty products (spread out among multiple postings.)  So far my must have product list includes some new products as well as some oldies but goodies, but each one equally fabulous! 

My first Summer 2012 must-have product pick is…

The Josie Maran Argan Matchmaker Powder Foundation SPF 20

JOSIE SAYS:  “I wanted to create the first ever powder foundation that uses the same custom-match, moisturizing coverage technology of my Matchmaker Serum Foundation. Whether used as a medium coverage foundation or as a setting powder, the Matchmaker Powder Foundation is perfectly portable so you can take it everywhere,” says Josie. “And because it adjusts to your unique and changing skin shade, it can be used year-round as a one-step, go-to product.”

WHAT IT IS: A pressed powder formula that delivers a hydrating, shine-free finish. Achieve silky, even-toned skin effortlessly with Josie Maran’s Matchmaker Powder Foundation SPF 20. Developed with Josie’s lush, restorative ingredient, Argan Oil, Matchmaker Powder Foundation revitalizes and balances skin, while erasing imperfections for flawless, nourishing and long-wearing coverage.

WHAT IT DOES: This customized, one-step complexion-perfecting foundation is formulated with Matchmaker’s signature chameleon pigments and infused with 100 percent pure argan oil to balance, hydrate, and nourish the skin. This pressed powder instantly adjusts to match your unique and changing natural skin tone and applies easily with the included dual-sided sponge. This talc-free powder goes on sheer and builds to medium coverage. The skin mattifiers absorb oil and the soft focus finish leaves skin velvety-smooth and protected.

FORMULATED WITHOUT:
– Parabens
– Sulfates
– Synthetic Fragrances
– Synthetic Dyes
– Petrochemicals
– Phthalates
– GMOs
– Triclosan


WHAT ELSE YOU NEED TO KNOW: 
  • Fair/ Light Shade Range: For the fairest porcelain skin with pink undertones to light skin with pink undertones.
  • Light/ Medium Shade Range: For the lightest skin with yellow-olive undertones to medium skin with yellow-olive undertones.
  • Medium/ Dark Shade Range: For medium tan skin to the darkest skin tones.
I use the Light/Medium shade, which is perfect for my fair yet easily tanned skin.

Before I get into my actual review, I’d like to provide some background information, since the Company is relatively new. The Josie Maran brand was founded by supermodel and former Maybelline spokeswoman Josie Maran.
Direct from the company website…

I have never really jumped on the ‘hype bandwagon’ when a former model puts out a cosmetic line, however I thought Maran’s line was worth taking a closer look, especially since I appreciate her passion for natural beauty and caring for the environment “Every element, from the packaging to the makeup shades, is a reflection of her unique sensibility, which is always dedicated to social and environmental responsibility.”  I also love the fact that her inspiration to be 100% natural & organic comes from becoming Mother herself (she has a young daughter and I believe she is expecting her second child.)

The thing that Josie Maran Cosmetics is most known for among the majority of cosmetic consumers, is the use of argan oil, infused in the formulas of a wide range of their products.

While some people may consider argan oil to be nothing more than the latest fad, it would be hard for such skeptics to deny its’ beneficial properties like antioxidants and essential lipids.   Argan oil is derived from the kernels of argan tree. It has a high proportion of mono- and poly-unsaturated fatty acids, and it’s also rich in vitamin E, phenols, and carotenes…all things BFF beauty girls love!

Moving on to my review of Josie Maran’s argan oil infused powder foundation…

The Argan Matchmaker Powder Foundation SPF 20, by Josie Maran, is an interesting and exciting new product with “instant self-adjusting” color technology and UVA protection. I won’t say that the concept is entirely unique because it seems like tons of cosmetic companies are following the trend of color matching/adapting/adjusting lately.  However, I will say it’s unique in the results category…because the technology actually works!
First off the packaging is top notch and gorgeous! The foundation comes in an elegant rose gold compact with two compartments; one contains the extremely well-made dual purpose sponge, and the other holds a large sized mirror and the powder foundation.  

I have to just say that I’m in love with this sponge! It has two textures, one on either side which I found are great to use separately for wet and dry application. It’s Fabulous! In fact, this sponge is quite the multi-tasker, here are the official instructions: 

  • To apply, begin with the “smooth” side of the sponge applicator, and firmly sweep it across the powder palette to pick up a generous amount of product.
  • Press and roll the sponge onto the face until skin is lightly covered.
  • Finally, use the “velvet” side to lightly buff until finish is even and smooth. Repeat for increased coverage.
  • Matchmaker Powder Foundation can also be used for touch-ups – use the “velvet” side only to buff the powder on top of freshly-applied liquid foundation, or use throughout the day to reset any previously-applied makeup.

The foundation looks a little crazy at first sight, due to the sheer white powder and beige/tan color pigments making up the unique speckled design.  

It also appears quite messy in the compact after using it a couple times, but these very minor downfalls are not an issue once applied to the skin. The formula feels incredibly soft, silky and luxurious to the touch, and it glides on effortlessly smooth. I was shocked how the ‘speckled’ formulation in the compact blended into my skin instantly with no spottiness what-so-ever.  It’s beauty science at its best!
While the application process was fantastic, I was still skeptical on whether the color technology would truly be self-adjusting to my skin tone.  To my pleasant surprise, it matched my color perfectly.  To show you these results, I decided to take before & after pictures on my chest. Since this is where I have the most freckles & sun spots I figured it would best show the transformation…
Although the Matchmaker powder does not completely conceal all of my freckles and sun spots, it does an excellent job at evening out the discoloration and creating a smooth streak-free canvas, and I wouldn’t recommend this product for full coverage anyways.

So why is THIS powder foundation one of my summer 2012 Must-Have products you ask? Well, even though the SPF is only rated a 20, which is low for the summer, I’m not planning on wearing it to the beach.  I will be wearing mine on weekdays, when I’m only outside in the Sun during my walk to and from work. The color matching (that actually works) is a fantastic bonus, since the color on my face will be changing as I typically get a little tan from the weekend.

To sum it all up, I am loving this self-adjusting powder foundation for a few simple reasons…

ONE -  The color matching technology really does work, as hopefully you can see in my photos. 
TWO – The application sponge is simply superb, the powder formula feels luxurious to touch and the ingredients couldn’t be any better for you and the environment.
THREE – It’s the perfect ‘all-in-one’ product for some light yet beautiful coverage on those summer days you need just a touch of adaptable extra color to even out your skin tone.
This product may not be good for:
  – People who enjoy a full coverage foundation, or a moisturizing creamy foundation.
This product is perfect for:
  – People looking for a refreshingly soft powder with flawless application, excellent color and light coverage to wear this summer in replace of a heavier cream foundation.
If you fall in the latter group, than I highly recommend getting this product! Josie has created a summer beauty must-have with this fabulous powder foundation.  I will be wearing my Josie Maran Argan Matchmaker Foundation SPF 20 all summer long for a quick & easy beauty pick me up! 
Available at josiemarancosmetics.com ($34.00) and sephora.com
Disclosure:
This review contains a sample product sent for consideration by PR.  As always, ALL opinions that we express are our own honest assessments of all products received. 
**Additional note** BFF Beauty Girls generously received several Josie Maran samples sent for consideration by PR, and both Jenni & Kristin are very grateful and appreciative of all the new products to test out. These products were given for consideration only with absolutely no requirement to review. Jenni enjoyed this particular product so much that she chose to review it right away!  Both BFF Beauty girls will continue to give honest reviews of the products they love.
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